SaaS to AI monetization
Reprice and repackage the product for the AI era, moving from seats to usage-based pricing.
AI transformation
for software companies
What we do
We help software companies inflect growth through AI
We partner with private equity sponsors and holding companies to diffuse AI at scale across their software portfolios, working directly with the management teams putting it to work every day.
Working with companies backed by the best
Services
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From AI to revenue impact
Data monetization
Create a new revenue stream from the workflow data your business already generates, in partnership with AI labs.
Enterprise AI implementation
Deploy production AI with embedded Forward Deployed Engineers, starting from your GTM engine.
Our Team
Operators and deployed engineers
Laura is a Partner focused on AI monetization and growth. She works with B2B software companies and private equity value creation teams on SaaS to AI monetization, operating data monetization and AI-native go-to-market transformation.
Laura spent more than two years at Handshake as Head of BizOps, and served as Head of Finance through its move from SaaS into AI human data. She led monetization strategy for the enterprise SaaS business, moving enterprise pricing from fixed seat-based contracts to a hybrid usage-based model and launching a self-serve tier that tripled self-serve revenue, while growth rose from approximately 10% to nearly 30%. She also built the first deal desk for Handshake AI, setting the economics of its data partnerships with frontier AI labs. The AI business grew from under $200M to more than $1B in annual run-rate revenue within 12 months.
Previously, Laura was among the first ten employees in ByteDance’s B2B business. As Head of Strategy, Global AI B2B, she led the commercialization strategy for BytePlus, which sells ByteDance’s language and video models to enterprises worldwide. The business now operates at a multi-billion-dollar annual run rate.
Laura began her career at McKinsey and later joined Google’s Global Business Strategy team. She holds a BA in Economics from Peking University and an MS in Marketing Analytics from Northwestern University.
Irene is an Expert Partner focused on AI transformation. She works with software companies and their investors on AI-enabled go-to-market transformation, operating model redesign and data monetization.
Irene spent more than a decade at Boston Consulting Group, most recently as a Partner, working across B2B SaaS, healthcare technology and data and platform businesses. She led an AI-enabled go-to-market transformation for a $4.5B business, delivering approximately $35M in incremental revenue, and built an AI-enabled enterprise operating system across $6.5B of spend, delivering more than $100M in annual run-rate savings.
Her work also included refocusing the go-to-market strategy of a high-growth B2B SaaS company, reducing marketing spend by $1.5M while improving pipeline growth; redesigning a clinical technology platform and its go-to-market strategy, supporting a revenue turnaround and a $9B exit; and defining a data monetization strategy for a credit card issuer that contributed approximately 8% revenue growth. She has also led commercial due diligence and post-merger integration work.
Irene joined BCG in Shanghai. She holds a BA in Economics, with a minor in Statistics, from Peking University and a master’s degree in Psychology from New York University.
Luca is an Expert Partner focused on AI and technology. He advises companies and their investors on AI architecture, data, product roadmap and business model, assessing what will work in practice and why.
Luca has built and led engineering teams at companies backed by top-tier Silicon Valley venture capital firms. Most recently, he was Software Engineering Manager, Platform at Osmind in San Francisco, which has raised $57M. Previously, he spent four years at Big Health, which has raised $159M, progressing from Senior to Staff Software Engineer. He led a cross-functional team that rebuilt a legacy application serving 200,000 users a year, and helped grow the engineering team from 15 to more than 40 people.
Earlier, Luca was a Data Scientist at Covatic in London, where he built a hybrid recommendation system inside a mobile SDK with 300,000 installations. He began his engineering career at Mediavoice, building a voice-controlled web browser that used speech recognition and natural language processing to let blind users navigate any website.
Luca holds a BSc and an MSc in Computer Science Engineering from Sapienza University of Rome, completed his MSc thesis at the University of Oxford, and is completing an MBA at Imperial College London. His published research includes “SemFacet: Making Hard Faceted Search Easier” and “Ranking, Aggregation, and Reachability in Faceted Search with SemFacet”.
Mikhail is an Expert Partner focused on monetization. He works with software companies and their investors on pricing, packaging and go-to-market strategy, from new product launches to pricing transformations and business model redesigns.
Mikhail advises technology companies on pricing and monetization and has completed more than 50 engagements across B2B SaaS, fintech, marketplaces and consumer platforms, for private equity and venture-backed companies in Europe, the UK and North America. This work has typically delivered revenue uplifts of 10 to 30%.
Previously, Mikhail was Strategy Manager at TikTok, leading business and monetization strategy for the DACH region alongside the General Manager. He owned strategic planning and revenue direction for a regional organization of more than 250 people and played a key role as the region scaled revenue fivefold. He also founded and led Anchored, a future-of-work startup offering on-demand rental of work equipment.
Before TikTok, Mikhail spent more than five years at Simon-Kucher, where as a Manager he led pricing and monetization projects for software, fintech, payments and marketplace companies in the US and Europe. He holds master’s degrees in economics and business from Leipzig University and Andrássy University Budapest.
Built by alumni from
Case Studies
Outcomes, not pilots
Software
SaaS to AI monetization
+24%
New AI revenue
Moved a third of a $150M legacy SaaS revenue base to usage-based pricing, accelerating growth, lifting win rates by 25% and restoring net revenue retention above 100%.
Software
Data monetization
$6M
New data revenue
Built a new revenue stream on top of a $24M legacy SaaS revenue base through partnerships with frontier AI labs.
Software
Enterprise AI implementation
61days
Kick-off to production
Deployed go-to-market agents that drive cross-sell, upsell and customer reactivation.